We Are Volume, Author at WAV

Increasing Short-Form Video and Livestreaming Usage in 2024

Video is Still King. As we navigate the latter half of 2024, the digital marketing landscape continues to be shaped by rapid technological advancements and evolving consumer preferences. Among the most significant trends is the increasing use of short-form video and livestreaming by brands seeking to capture the attention of their target audiences. These dynamic […]

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Liquid Sunshine in a Glass

Uncategorized / We Are Volume

Liquid Sunshine in a Glass From our very own Bobby Kegel. It’s Friday somewhere. Ah, summer! The season of sunshine, long evenings, and refreshing drinks. Among the pantheon of summer cocktails, one stands out with its golden hue and delightful simplicity—the Gold Rush. If you’ve never had the pleasure of sipping this modern classic, allow

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Setting up Analytics

Website Development / We Are Volume

Table of Contents 1. Overview Google Analytics 4 (GA4) represents the latest evolution of Google’s analytics platform, offering new features and capabilities designed to provide more in-depth insights into user behavior. Coupled with Google Tag Manager (GTM) and a well-structured data layer, you can track a wide array of interactions and events on your website

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Mastering Color: Video Brand Consistency

Video Production / We Are Volume

In the fast-paced world of digital marketing, video content stands as a critical component of effective communication strategies. Especially for a production house like We Are Volume (WAV) where we often are handling high volume versioning, across a number of media types, downstream in the production. The reality in production is assets often come from

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Lessons from the New York Small Business Expo

Uncategorized / We Are Volume

Engaging Insights from the UGG Founder’s Keynote The New York Small Business Expo kicked off with a bang, featuring a riveting keynote from the founder of UGG, Brian Smith. His journey from a young entrepreneur with a simple idea to the head of a globally recognized brand is nothing short of inspirational. Smith shared the

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The Digital Footprint We Leave Behind

Uncategorized / We Are Volume

In our interconnected digital world, every online action—be it a sent email, a shared photo, or a streamed video—contributes to our digital footprint. While these digital accumulations might seem harmless, residing in the invisible realms of cyberspace, they demand tangible resources.

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Title Safe Areas Social Media

Video Production / We Are Volume

Explore how title safe areas differ across top social media platforms including YouTube, Facebook, Instagram, Twitter, TikTok, LinkedIn, Snapchat, and Reddit. Learn to optimize your video content for each to ensure clear message delivery.

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Section Tracking with GA4

Website Development / We Are Volume

By: Robert Kegel In today’s data-driven world, understanding how users interact with your website is paramount. Section tracking enables you to monitor user engagement with different parts of your page, providing insights that can drive content and design improvements. This guide introduces you to implementing section tracking using Google Analytics 4 (GA4) and Google Tag

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Mastering Web Development Documentation

Website Development / We Are Volume

Introduction to Website Design & Development In a time where technology can set the tempo, the art and science of website design and development have become paramount. Many businesses, amidst the intricacies of establishing a digital presence, face a pivotal question: How can you create a website that is not only aesthetically compelling and technically

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AI-Powered Web Prototyping

AI Development / We Are Volume

Revolutionizing Development In the ever-evolving world of web development, staying ahead of the curve is not just an ambition—it’s a necessity. At We Are Volume (WAV), we’ve embraced this challenge head-on, harnessing the transformative power of general artificial intelligence (AI) to revolutionize our development processes. Our approach isn’t just about keeping pace; it’s about setting

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Author name: We Are Volume