Do We Really Need Robots Making Our Sandwiches? Artificial Intelligence. AI. The grand digital savior of the 21st century. It’s the superhero swooping in to rescue us from the horrors of mundane tasks like setting alarms, ordering groceries, and—heaven forbid—actually thinking for ourselves. But hold up a minute! Do we really need AI for everything? […]
Liquid Sunshine in a Glass From our very own Bobby Kegel. It’s Friday somewhere. Ah, summer! The season of sunshine, long evenings, and refreshing drinks. Among the pantheon of summer cocktails, one stands out with its golden hue and delightful simplicity—the Gold Rush. If you’ve never had the pleasure of sipping this modern classic, allow
Liquid Sunshine in a Glass Read More »
Table of Contents 1. Overview Google Analytics 4 (GA4) represents the latest evolution of Google’s analytics platform, offering new features and capabilities designed to provide more in-depth insights into user behavior. Coupled with Google Tag Manager (GTM) and a well-structured data layer, you can track a wide array of interactions and events on your website
Setting up Analytics Read More »
In the fast-paced world of digital marketing, video content stands as a critical component of effective communication strategies. Especially for a production house like We Are Volume (WAV) where we often are handling high volume versioning, across a number of media types, downstream in the production. The reality in production is assets often come from
Mastering Color: Video Brand Consistency Read More »
Engaging Insights from the UGG Founder’s Keynote The New York Small Business Expo kicked off with a bang, featuring a riveting keynote from the founder of UGG, Brian Smith. His journey from a young entrepreneur with a simple idea to the head of a globally recognized brand is nothing short of inspirational. Smith shared the
Lessons from the New York Small Business Expo Read More »
In our interconnected digital world, every online action—be it a sent email, a shared photo, or a streamed video—contributes to our digital footprint. While these digital accumulations might seem harmless, residing in the invisible realms of cyberspace, they demand tangible resources.
The Digital Footprint We Leave Behind Read More »
Explore how title safe areas differ across top social media platforms including YouTube, Facebook, Instagram, Twitter, TikTok, LinkedIn, Snapchat, and Reddit. Learn to optimize your video content for each to ensure clear message delivery.
Title Safe Areas Social Media Read More »
By: Robert Kegel In today’s data-driven world, understanding how users interact with your website is paramount. Section tracking enables you to monitor user engagement with different parts of your page, providing insights that can drive content and design improvements. This guide introduces you to implementing section tracking using Google Analytics 4 (GA4) and Google Tag
Section Tracking with GA4 Read More »
Introduction to Website Design & Development In a time where technology can set the tempo, the art and science of website design and development have become paramount. Many businesses, amidst the intricacies of establishing a digital presence, face a pivotal question: How can you create a website that is not only aesthetically compelling and technically
Mastering Web Development Documentation Read More »
Revolutionizing Development In the ever-evolving world of web development, staying ahead of the curve is not just an ambition—it’s a necessity. At We Are Volume (WAV), we’ve embraced this challenge head-on, harnessing the transformative power of general artificial intelligence (AI) to revolutionize our development processes. Our approach isn’t just about keeping pace; it’s about setting
AI-Powered Web Prototyping Read More »
