Question 1

What is a white-label digital production studio?

Accepted Answer

A white-label digital production studio builds digital marketing deliverables — HTML5 display ads, email campaigns, landing pages, and pharma CLM materials — under a creative agency's brand. The studio operates as an invisible production partner: the agency presents the work as their own, and the production team remains anonymous to the end client. WAV has operated on this model for 15+ years, building for agencies across healthcare, consumer, and B2B verticals.

Question 2

What does WAV produce?

Accepted Answer

WAV produces HTML5 display advertising, pharma-compliant Veeva CLM presentations, responsive email campaigns, landing pages, and website builds — all as a white-label production partner for creative and healthcare agencies. WAV also handles FDA and MLR-regulated materials, including ISI-compliant banners and Veeva-approved slide decks.

Question 3

What is Veeva CLM and who builds it?

Accepted Answer

Veeva CLM (Closed Loop Marketing) is the content delivery platform used by pharmaceutical sales representatives to present approved materials to healthcare professionals on iPads. CLM content is built as HTML5 slides that meet Veeva's technical specifications and sync offline through the Veeva CRM mobile app. Production studios that specialize in pharma compliance — not general digital agencies — build this content, because the technical and regulatory requirements are specific to the platform.

Question 4

What is the difference between a flex model and a fixed production studio?

Accepted Answer

A fixed production studio retains a permanent team at full capacity regardless of workload — clients absorb that overhead in their rates. A flex model keeps a small core team and scales delivery capacity through a trained contractor network, matching production output to actual campaign volume. The flex model is structurally cheaper for clients and more responsive to campaign peaks without overstaffing for valleys.

Question 5

Are banner ads still effective in 2025?

Accepted Answer

Banner ads remain effective when correctly matched to placement, built to publisher spec, and animated within the attention window available at that placement. Performance failures are more often production failures — incorrect file weights, missing fallbacks, animation timing that exceeds publisher limits — than creative failures. A well-built banner in the right placement still delivers measurable brand and conversion lift.

Question 6

What IAB banner ad sizes should a production studio support?

Accepted Answer

The core IAB standard banner sizes are 300×250 (medium rectangle), 728×90 (leaderboard), 160×600 (wide skyscraper), 300×600 (half page), and 320×50 (mobile banner). Each has different animation requirements, file-weight limits, and publisher-specific rules that vary by DSP and ad server. A production studio working across programmatic, direct, and pharma placements needs to maintain spec sheets for each environment — there is no single universal spec.

Digital Production Insights

What we’ve learned building Websites, HTML5 banners, Veeva CLM, pharma email, and landing pages for 15+ years — not strategy, not theory.

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