In the dynamic world of digital marketing, the effectiveness of advertising strategies plays a pivotal role in the success of online campaigns. Among these strategies, the selection of the right banner ad sizes is crucial. It’s not just about grabbing attention; it’s about doing so in a way that harmoniously blends with the user’s browsing […]
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As we move through 2024, the digital marketing landscape continues to evolve at a rapid pace. Amidst the array of available marketing channels, email marketing maintains its stronghold as an indispensable tool for businesses. Contrary to the belief that email marketing is becoming obsolete, it has actually evolved, adapting to new technologies and consumer behaviors.
Top 10 Reasons Why Email Marketing is Still Important in 2024 Read More »
How Does a Content Management System Work? In the digital age, the spine of any online presence is a robust Content Management System (CMS). It’s the powerhouse behind the sleek websites, the engaging blogs, and the dynamic e-commerce platforms that populate the digital universe. But what exactly is a CMS, and how does it function
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Are Banner Ads Effective? “The year the banner ad dies” – a running joke in the marketing industry, yet ironically, the lifespan of banner ads seems to defy this annual prediction. Far from being a relic of the past, banner ads have not only survived but thrived, evolving into a more sophisticated tool in the
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In the ever-evolving landscape of digital marketing, new avenues continuously emerge, offering advertisers fresh spaces to highlight their products and services. One such innovative space is Electronic Health Record (EHR) platforms, and if you’re in the pharmaceutical or healthcare sector, you’ll want to pay close attention. Why EHR Platforms? Electronic Health Records aren’t just digital
Navigating the Future of Healthcare Advertising: Display Ads on EHR Platforms Read More »
With the recent release of Photoshop 2024, we decided to test out Generative Fill. Before we get into it, what is Generative Fill and what is the purpose? From Adobe: “From the game-changing leaps of tools like Generative Fill and Generative Expand, powered by Adobe Firefly generative AI, to Content-Aware Fill and Object Selection, innovation
Managing creative assets is a core aspect of project management, especially in industries we operate in, like digital marketing, advertising, software development, and graphic design. Employees spend an average of 1.8 hours per day searching for information, which is 9.3 hours per week. This is equivalent to 19.8% of business time, or one day per working
Management of Creative Assets: From Gathering to Version Control Read More »
In the bustling world of digital production, every operation’s leader understands that project management is not merely about timelines, budgets, and deliverables. Rather, it’s a complex web of relationships, expectations, and unforeseen challenges. As someone with a background and a former Project Management Professional (PMP) who leads operations in the website and digital production creative
The Art of Listening in Issue Management A Project Manager’s Perspective Read More »
As a project management expert, I’ve overseen countless project operations and the one thing that remains consistent is the unpredictable nature of tasks, deadlines, and human dynamics – Project Planning by interviewing the team. My name is Frank Cannata and I’m the Head of Operations and Solutions at We are Volume and for the last
Building and Refining Baseline Project Plans Read More »
By: Robert Kegel Creating dynamic and interactive web experiences is at the core of modern web development. The Intersection Observer API is a powerful tool that enables developers to efficiently track and respond to changes in the visibility of DOM elements. In this comprehensive guide, we will delve into the intricacies of the Intersection Observer
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