Excell Clinical Case Study
Excell Clinical Lab, a stalwart in clinical testing, sought to expand their offerings digitally, moving from exclusively HCP-based local in clinic services to Direct-to-Consumer testing from home. In light of the pandemic and the subsequent digital boom, Excell aimed at complementing their business via an e-commerce platform.
The WAV team proposed a strategy that leaned into WordPress for content management and WooCommerce for eBill payment and e-commerce functionalities with a tight integration with 3rd party logistics and fulfillment organizations.
This case study explores the journey of developing and going to market with this platform.
As Excell Clinical (Excell) embarked on this transformative journey with the WAV team, they encountered various challenges unique to their industry and clientele:
- Balancing Old with New: Transitioning to a digital platform had to be smooth and intuitive, ensuring both old and new customers found value
- HIPAA Compliance: Ensuring all online transactions and data storage methods adhered to the stringent Health Insurance Portability and Accountability Act (HIPAA) standards
- Online Bill Payment: With the introduction of online bill payments, the goal was to shorten the invoice payment cycles
The WAV team proposed a strategy that leaned into WordPress for content management and WooCommerce for commerce functionalities
- Consumer Experience Design: Through workshops, we gathered insights into the habits and preferences of the target audiences
- eCommerce Implementation: Armed with this information we implemented commerce for bill pay, in office and at home testing
- Integration with Third Party Fulfillment: Integrations with back office technology and third party logistics partners
Excell Clinical Lab’s venture into the digital space is a testament to how traditional health services can embrace technology for greater efficiency and broader market reach. With WAV’s expertise, they could transition smoothly, offering a seamless experience to their customers.
This endeavor was a collaborative effort between Excell Clinical Lab and the WAV team, marking a significant milestone in digital health services.