Technology Solutions
Pliancy.com Case Study
OVERVIEW
Pliancy, a growing technology services company, recognized the need for a complete overhaul of their existing website to reflect modern design principles, increase user engagement and infuse storytelling into their digital presence.
Armed with a lead Creative Agency, Pliancy engaged We Are Volume (WAV) to create a new WordPress website leveraging Guttenberg, and the block editor while adhering to the design system and page designs provided.
Industry: Technology Services
Type: Website Development
Technology Stack:
- WordPress
- Guttenberg
- Advanced Custom Fields
- Salesforce Forms
- Greenhouse API
- Google Analytics (GA)
- Google Tag Manager (GTM)
- Hotjar
CHALLENGE
The challenges faced by Pliancy and the WAV team in this project were manifold – timeline, custom theme and tight collaboration with the stakeholders to meet the following objectives:
- Complexity of Design: Implementing a fresh and modern look that would be consistent across various platforms including desktop, tablet, and mobile
- Integration Requirements: Embedding Salesforce forms, setting up Google Analytics within GTM, Hotjar, and integrating the Career platform API to pull open job descriptions into the site
- Content Management Flexibility: Building the functionality to allow Pliancy to add and update content independently, from team members to featured content without the need for a developer
SOLUTION
Working in tight collaboration with the Pliancy stakeholders and the lead Creative Agency WAV approached the challenge systematically, we employed an agile methodology to accomplish the following:
- Custom Development: Developed a WordPress website using Guttenberg and Advanced Custom Fields, creating approximately 12 pages driven by 8 custom block components, while maximizing reuse site wide
- Integration and Embedding: Successfully integrating the required API for job listings and embedded Salesforce forms with customized styling to function within the design system
- Content Management: Enabled Pliancy by using the default tools to manage content, and publish pages independently using the library of pre-styled Blocks
Results
The collaboration between Pliancy and WAV resulted in a refreshed, modern, and responsive website that not only enhanced the brand’s online presence but also provided a more engaging user experience.
The new site is now a robust platform for Pliancy, allowing them to manage content efficiently and connect with their audience more effectively.