Technology Solutions Case Study


Pliancy, a growing technology services company, recognized the need for a complete overhaul of their existing website to reflect modern design principles, increase user engagement and infuse storytelling into their digital presence.

Armed with a lead Creative Agency, Pliancy engaged We Are Volume (WAV) to create a new WordPress website leveraging Guttenberg, and the block editor while adhering to the design system and page designs provided.

Industry: Technology Services
Type: Website Development
Technology Stack:

  • WordPress
  • Guttenberg
  • Advanced Custom Fields
  • Salesforce Forms
  • Greenhouse API
  • Google Analytics (GA)
  • Google Tag Manager (GTM)
  • Hotjar


The challenges faced by Pliancy and the WAV team in this project were manifold – timeline, custom theme and tight collaboration with the stakeholders to meet the following objectives:

  1. Complexity of Design: Implementing a fresh and modern look that would be consistent across various platforms including desktop, tablet, and mobile
  2. Integration Requirements: Embedding Salesforce forms, setting up Google Analytics within GTM, Hotjar, and integrating the Career platform API to pull open job descriptions into the site
  3. Content Management Flexibility: Building the functionality to allow Pliancy to add and update content independently, from team members to featured content without the need for a developer


Working in tight collaboration with the Pliancy stakeholders and the lead Creative Agency WAV approached the challenge systematically, we employed an agile methodology to accomplish the following:

  1. Custom Development: Developed a WordPress website using Guttenberg and Advanced Custom Fields, creating approximately 12 pages driven by 8 custom block components, while maximizing reuse site wide
  2. Integration and Embedding: Successfully integrating the required API for job listings and embedded Salesforce forms with customized styling to function within the design system
  3. Content Management: Enabled Pliancy by using the default tools to manage content, and publish pages independently using the library of pre-styled Blocks


The collaboration between Pliancy and WAV resulted in a refreshed, modern, and responsive website that not only enhanced the brand’s online presence but also provided a more engaging user experience.

The new site is now a robust platform for Pliancy, allowing them to manage content efficiently and connect with their audience more effectively.

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