Part of the fun of planning for AWNY is knowing that no two people will experience the same event. With hundreds of sessions, multiple stages and an entire industry in motion, everyone builds a different path through the week.
Here is what we cannot wait to see:
- How creators and brands move from conversation to real collaboration.
- Where AI is genuinely improving the work—and where human judgment still matters most.
- Fresh thinking about attention, relevance and earning a place in people’s lives.
- Creative work that is brave enough to be memorable.
- The unexpected partnerships that begin over coffee, between sessions or inside a crowded lounge.
We are making a plan, but leaving space for discovery. Sometimes the session you did not expect to attend becomes the one you talk about all year.
What is at the top of your AWNY list?