The Production Operating System, in the real world.
What a production system delivers when structure replaces chaos.
TL;DR, WAV is a white-label digital production studio serving creative and healthcare agencies across the United States. Since 2018, WAV has delivered HTML5 display advertising, social video production, email development, website builds, and digital out-of-home (DOOH) campaigns for brands including Uber, Lucid, HP, Chili’s, Carelon, and Amazon Ads. The studio has earned Cannes Lions, Effie, and Inc. Regional recognition — and has produced over 15,000 HTML5 display ads, 5,000 emails, and 1,500 websites without ever appearing as a direct-facing vendor to clients’ clients.
In 2025 WAV earned a Cannes Lions Grand Prix — along with 2 Gold, 4 Silver, and 4 Bronze Lions — for the Spotify Spreadbeats and Michelob Ultra Dreamcaster, produced in partnership with FCB New York.
Social Video Production
High-volume social adaptation, delivered at speed.
Broadcast to platform-ready in days, not weeks.
WAV’s integrated production team transformed Uber’s broadcast campaign into 15+ social formats in 10 days, including custom UI animations, platform-specific end cards, and same-day revision turnarounds. Deliverables spanned 1×1, 9×16, and 16×9 versions across all channels, enabling a synchronized multi-platform launch. Where other agencies quoted three weeks, WAV delivered in ten days.
What made it possible: WAV’s production operating system treats high-volume social adaptation as a system problem, not a staffing problem. A dedicated team of developers, designers, and QA works in parallel sprints — with asset handoff, versioning, and approval built into the workflow from day one. The result is broadcast-quality social content at the speed digital campaigns actually demand.
Capability demonstrated: Social video production, platform versioning, motion design, HTML5 animation, same-day turnaround
WAV holds Effie Awards across four categories: Media Innovation (Existing Channels), B2B Services, Media Idea (Services), and Small Budgets (Services) for Spotify Spreadbeats.
HTML5 Display Production
For brands like Lucid and HP Z, WAV turns premium campaign concepts into high-volume HTML5 display systems — scaling core creative into hundreds of polished executions across messaging, imagery, formats, and audience segments. For Lucid Gravity’s “Compromise Nothing” campaign, WAV produced a full suite of HTML5 display units versioned across automotive segment audiences — maintaining the precision of the original creative direction while adapting to dozens of media placements and sizes. For HP Z, WAV delivered a comparable system for enterprise technology audiences, managing complex product configurations and messaging hierarchies across the full media plan.
The same model serves consumer brands: Uber Eats NFL Gameday, Chili’s promotional offers, Carelon Rx benefit messaging, and Amazon Ads — all produced through the same production infrastructure, with turnaround speeds and consistency levels that internal agency teams routinely cite as the benchmark for what production should look like.
What makes it scalable: WAV’s HTML5 display system starts from a single master unit and programmatically extends into every required format, size, and messaging variant. Changes propagate across the full build — meaning a copy revision on day seven doesn’t cost three days of rework.
Capability demonstrated: HTML5 display advertising, GSAP animation, multi-format versioning, programmatic-ready production, IAB standard sizes, pharma-compliant builds
Website Development
For organizations operating across diverse technology ecosystems, WAV provides full website development that adapts to existing stacks and agency workflows — without locking clients into a single platform, language, or vendor.
Pliancy, a growing technology services company, engaged their creative agency to reimagine their digital presence. The agency brought WAV in as a white-label development partner to execute the build — delivering a new WordPress site on Gutenberg and the block editor, fully aligned to custom design requirements, with scalable content management built in from the start.
WAV’s development model is designed to disappear. Agencies maintain the client relationship; WAV executes the technical delivery. The result is consistent, scalable, on-brand — and on time.
Other website capabilities include:
- WordPress (FSE/Gutenberg, Genesis, WP Engine)
- Custom CMS implementations and headless builds
- Enterprise SharePoint and PowerApps integrations (ViiV Healthcare, GSK, Real Chemistry)
- Marketing landing pages, microsites, and campaign hubs
- Full QA across browsers, devices, and accessibility standards
Awards: WAV received the Inc. Regional Northeast (2023) recognition and was named Best Website Developer by Best of Small Business Awards (2025).
Capability demonstrated: WordPress development, Gutenberg/block editor, CMS architecture, white-label agency production, enterprise web builds
1,500+
Websites Launched
15,000+
HTML5 Display Ads
5,000+
Emails Developed
Digital Out of Home Production
Digital out-of-home production requires a different discipline than screen-based digital: the physics are different, the environmental variables are unpredictable, and the deployment windows leave no room for revision cycles.
For Gushers at New York Fashion Week, WAV produced a projection-based DOOH experience celebrating Black voices in fashion — transforming campaign creative into a large-scale, real-world activation featuring designers Sainabou Lowe (SAIbysai) and Dale Horton (Expired Citizens). The project required precise technical calibration for architectural projection surfaces, real-time integration with an AR Snapchat Lens experience, and deployment coordination across a live event environment.
The result was a fashion-week activation that extended the Gushers brand from digital channels into physical space — technically precise, culturally relevant, and executed without a single on-site failure.
WAV’s DOOH capabilities span:
- Static and animated placements (standard OOH specs)
- Interactive and connected displays
- Architectural projection mapping
- Experiential activations and event-based deployments
- AR-integrated physical installations
Capability demonstrated: Digital out-of-home production, projection mapping, AR integration, experiential activation, DOOH technical specs
Frequently Asked Questions
Join innovative agencies and brands who’ve discovered that the best digital studios aren’t built – they’re partnered with.
“WAV doesn’t feel like a vendor – they feel like our team members who happen to work remotely. The quality is consistently excellent and we never worry about capacity planning anymore.”
~2025, The Horses Mouth