Table of Contents 1. Overview Google Analytics 4 (GA4) represents the latest evolution of Google’s analytics platform, offering new features and capabilities designed to provide more in-depth insights into user behavior. Coupled with Google Tag Manager (GTM) and a well-structured data layer, you can track a wide array of interactions and events on your website […]
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By: Robert Kegel In today’s data-driven world, understanding how users interact with your website is paramount. Section tracking enables you to monitor user engagement with different parts of your page, providing insights that can drive content and design improvements. This guide introduces you to implementing section tracking using Google Analytics 4 (GA4) and Google Tag
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Introduction to Website Design & Development In a time where technology can set the tempo, the art and science of website design and development have become paramount. Many businesses, amidst the intricacies of establishing a digital presence, face a pivotal question: How can you create a website that is not only aesthetically compelling and technically
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Revolutionizing Development In the ever-evolving world of web development, staying ahead of the curve is not just an ambition—it’s a necessity. At We Are Volume (WAV), we’ve embraced this challenge head-on, harnessing the transformative power of general artificial intelligence (AI) to revolutionize our development processes. Our approach isn’t just about keeping pace; it’s about setting
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Technical SEO Essentials In the digital world, where the only constant is change, staying ahead in the SEO game is not just a strategy but a necessity. For businesses, a website is more than a digital footprint; it’s a dynamic tool for growth, engagement, and conversion. However, as search engines evolve and competition intensifies, the
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In the ever-evolving world of digital marketing, the question on every savvy marketer’s mind is: Is email marketing still effective? Amidst the noise of social media and the constant influx of new marketing channels, email marketing remains a steadfast tool, proving its resilience and adaptability. At We Are Volume, we’ve mastered the art of cutting
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Leveraging Paid Search for Business Growth and Brand Visibility In the fast-paced digital world, where visibility is key to success, paid search emerges as a crucial strategy for brands and agencies. Unlike traditional marketing methods, paid search offers a unique avenue to place products or services directly in front of potential customers who are actively
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In the dynamic world of digital marketing, the effectiveness of advertising strategies plays a pivotal role in the success of online campaigns. Among these strategies, the selection of the right banner ad sizes is crucial. It’s not just about grabbing attention; it’s about doing so in a way that harmoniously blends with the user’s browsing
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As we move through 2024, the digital marketing landscape continues to evolve at a rapid pace. Amidst the array of available marketing channels, email marketing maintains its stronghold as an indispensable tool for businesses. Contrary to the belief that email marketing is becoming obsolete, it has actually evolved, adapting to new technologies and consumer behaviors.
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How Does a Content Management System Work? In the digital age, the spine of any online presence is a robust Content Management System (CMS). It’s the powerhouse behind the sleek websites, the engaging blogs, and the dynamic e-commerce platforms that populate the digital universe. But what exactly is a CMS, and how does it function
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