A great Advertising Week starts before the first session. Here is the simple checklist our team is using to arrive ready:
- Claim the pass. Make sure the digital pass and QR code are available before reaching registration.
- Build a flexible agenda. Save the must-see sessions in the event app, then leave a few open windows for recommendations and surprises.
- Choose a meeting point. The Penn District will be busy. A shared team meetup location makes regrouping much easier.
- Bring a reusable water bottle. Refill stations will be available throughout the venue.
- Plan the route. Penn Station and Herald Square put the event within reach of several subway and rail lines.
- Make a short people list. Pick a few colleagues, partners or new contacts you genuinely want to see—and reach out now.
- Pack a charger. Between the app, notes, photos and field reports, the phone will be working hard.
The final item is the most important: leave enough room in the plan for the week to surprise you.