analytics

Setting up Analytics

Table of Contents 1. Overview Google Analytics 4 (GA4) represents the latest evolution of Google’s analytics platform, offering new features and capabilities designed to provide more in-depth insights into user behavior. Coupled with Google Tag Manager (GTM) and a well-structured data layer, you can track a wide array of interactions and events on your website […]

Setting up Analytics Read More »

Section Tracking with GA4

Development, solutions / We Are Volume

By: Robert Kegel In today’s data-driven world, understanding how users interact with your website is paramount. Section tracking enables you to monitor user engagement with different parts of your page, providing insights that can drive content and design improvements. This guide introduces you to implementing section tracking using Google Analytics 4 (GA4) and Google Tag

Section Tracking with GA4 Read More »