INSIGHTS
Chatbots. Happily still relevant
Chatbots. Happily still relevant
Chatbots – or “conversational agents” – are software platforms that mimic written or spoken human speech for the purposes of simulating a conversation or interaction with a real person.
There are two primary ways chatbots are offered to visitors: via web-based applications or standalone apps (i.e. SMS).
Today, chatbots are used most commonly for customer service, assuming roles traditionally performed by living human beings and work very well in this role. However, with a little innovation and a great creative idea we can use this technology in novel ways to bring life to campaigns.
At the core of chatbot technology lies natural language processing (NLP), the same technology that forms the basis of the voice recognition systems used by virtual assistants on any of the latest mobile devices in the market.
Here is our shortlist, in rank order, and overview for chatbot services that rise to the top for us.
Chatbot.com
Very flexible platform. Integrates with a ton of technology, great customer service and an easy tool to use.
Hubspot
This platform always surprises us with the amount of communication channels they cover inside one platform. In regards to its ChatBot capabilities it really shines for lead generation and booking time with humans across the funnel.
Tidio
One of our favorites as it integrates with major platforms. This platform offers a free version to get started and is rare in this category.
ManyChat
When it comes to doing something that has a heavy social requirement this is usually what we would recommend. It also has a free account which is great, but the big benefit is we can use this tool in unexpected ways.
Well, that’s our round up for chat bots going into 2023.
This list could have easily been over 20 platforms but like we said in the beginning – this is our short list.
Get in touch, let us help you integrate chatbots into your eCommerce experiences or ideate around how we can use it for your campaign work.